The research studies the factors of customers’ awareness their online behavior. This paper aims to highlight gaps in customer and views regarding data privacy, marketing research, that impact purchasing intentions developing nations like India Bangladesh. Previously it can be seen there has been much done this area, but mostly those were for developed nations. However, nations, Bangla...

Anthropomorphism, the process of attributing human physical or mental characteristics to living beings, such as plants and animals, inanimate objects, events, is one most effective ways connect consumers businesses. Anthropomorphism creates an opportunity for identify themselves with businesses, products, services. This study explores effect anthropomorphic mascots on purchasing intention in ex...

supply chain management is a set of guidelines for integration of chains, which aims to reduce costs and increase system services to customers. one of the most important issues for supply chain stockholders is procuring and purchasing requested items in a timely manner. thus, a variety of models have been proposed as purchasing strategy in supply chains. group purchasing is a system which leads...