In carrying out promotional activities, the level of effectiveness a media used by promotion team greatly influences results to be achieved. Therefore, it is necessary pay attention which more appropriate use when conducting promotions. decision making, researcher uses Profile Matching method. The method as mechanism in making assuming that there an ideal predictor variables must met subject un...

An experiment in which 329 undergraduates (186 females, 143 males) read magazine articles or advertisements for four products provides support for Meyers-Levy's selectivity hypothesis, which suggests that females are comprehensive information processors, while males utilize heuristics to process information schematically. The results suggest that women exposed to promotional messages: processed...

Promotion mix is one way that can be done by the company to market a product or service. With promotion mix, consumers find out information about tourist destination. One of destinations carry promotional activities M-Bloc Space Jakarta area. The purpose this study was determine effect scatter on decision visit in New Normal Era. operational definition variables used Promotional Mix which consi...

Research background: CoVid19 was a shock for governments, organizations as well people. At the beginning of pandemic, everyone stunned and companies tried to adapt “new reality”, some sectors were forced either diminish their offer due downfall demand, or even fully stop offering products services result lockdown restrictions, in case tourism events sector. Imminent health, social economic cris...

The aim of study to examined the impact legal packaging, promotional activities and ethical celebrity endorsement on consumer buying behaviour with mediating role brand image in Hyderabad, Pakistan. Total 300 female consumers who buy cosmetic products are considered as sample this study. collected data analysed help most preferable software SmartPLS version 3. Findings confirmed all three brand...

Online referrals have become an important mechanism in leveraging consumers’ social networks to spread firms’ promotional campaigns and thus attract new customers. However, despite a robust understanding of the benefits and drivers of consumer referrals, only minimal attention has been paid towards the potential of classical promotional tactics in influencing referral behavior. Therefore, this ...