P ersonalization of Web content is one of the fastest-growing segments of the Internet economy. Because it can help in reducing information overload and give users a more customized experience of a Web site, personalization has spawned a multimillion-dollar industry. Companies like Netperceptions (http://www.netperceptions.com) and Yodlee (http://www.yodlee.com) are building custom personalizat...

In this paper we present a rule-based personalization framework for encapsulating and combining personalization algorithms known from adaptive hypermedia and recommender systems. We show how this personalization framework can be integrated into existing systems by example of the educational online board Comtella-D, which exploits the framework for recommending relevant discussions to the users....

Personalization offers the promise of improving online search and shopping experience. In this work, we perform a large scale analysis on the sample of eBay query logs, which involves 9.24 billion session data spanning 12 months (08/201207/2013) and address the following topics (1) What user information is useful for personalization; (2) Importance of per-query personalization (3) Importance of...

Service personalization has direct consequences on service perception and service evaluation. As number of mobile users continue to rise, researchers must focus on addressing the problem of inadequate service personalization due to lack of effective mobile service personalization system. This study underscores the importance of the need for an optimized design for the smartphone based web servi...

Web personalization is the process of customizing a web site to the needs of each specific user or set of users. Personalization of a web site may be performed by the provision of recommendations to the users, highlighting/adding links, creation of index pages, etc. The web personalization systems are mainly based on the exploitation of the navigational patterns of the web site’s visitors. When...

Existing personalization systems base their services on user models that typically disregard the issue of context-awareness. This work focuses on developing mechanisms for cross-context reasoning, i.e., inferences linking user model data in two different contexts. That reasoning process can augment the typically sparse user models, by inferring the missing information from other contextual cond...

These companies have followed two approaches. For the business offering pure personalization to their customers, Mass Customization provided the possibility of improving the efficiency of their process while maintaining the level of personalization. On the other hand, those companies offering a more or less wide product catalogue switched from a catalogue personalization (market segment oriente...

A customizable system for image browsing, named PIBE, is proposed. In details, PIBE provides the user with a set of browsing and personalization facilities that enable an effective and efficient exploration of the image collection. The approach is novel and appealing because: 1) the personalization actions over the hierarchical organization of images are local, 2) the storage of the browsing st...

Information personalization is fertile ground for application of AI techniques. In this article I relate personalization to the ability to capture partial information in an information-seeking interaction. The specific focus is on personalizing interactions at web sites. Using ideas from partial evaluation and explanation-based generalization, I present a modeling methodology for reasoning abou...

This paper presents a meta-model for provision of dynamic personalization to knowledge-based systems. Such a meta-model provides design reuse for complex, knowledge-based systems providing dynamic personalization in various domains like hypermedia, eLearning, and knowledge management. The meta-model provides basic dynamic personalization features in an abstract, domain-independent manner. This ...