Recently, TV dramas reedited by network novels have become the main content of Chinese popular culture. Based on analyzing phenomenon its high communication influence, cross-media narration works greatly affects communication. This study adopts case method, combined with text analysis dramas. paper finds that adaptation online to film and television is more prominent in artistic expression. dep...

Creative narration is a structured ideation technique based on storytelling. It has the potential to enhance initial design process of in terms collaboration and creativity. People from various disciplines, following specific steps, collaborate create story. Afterward, inspired by their stories, they products services. In this paper, two case studies are presented compared, where creative was u...