This paper builds upon, but substantially revises, John Harsanyi’s concept of ‘extended preferences’. An individual ‘history’ is a possible life that some person (a subject) might lead. Harsanyi supposes that a given spectator, formulating her ethical preferences, can rank histories by empathetic projection: putting herself ‘in the shoes’ of various subjects. Harsanyi then suggests that interpe...

This report describes spectator recall of SunSmart skin cancer prevention advertising displayed on the Brisbane Cricket Ground scoreboard at intermittent periods throughout the 1999/2000 cricket season and the sun-protective behaviors of these spectators. Two hundred and thirty-one spectators were asked a series of five questions about their recall of SunSmart advertising and their present suns...

The year was 1997. The news was amazing: a team of Scottish scientists that included Ian Wilmut and Keith Campbell had cloned a lamb from an adult sheep. Although Dolly had been born on July 5, 1996, the team had delayed the announcement to protect their ability to publish their work,1 which they did nearly eight months later in the science journal Nature.2 Dolly promptly became a media sensati...

The objective of this research is to report on the emotional experiences experienced by direct audiences wrestlinggalas, in order take stock means be implemented for experiential dressing events. To better identify consumer at stake during strike fighting shows and addition a documentary research, we carried out qualitative ethnographic approach. results show that organizers galas have ceased p...