BACKGROUND A law making all indoor workplaces including bars and restaurants smokefree became operational in New Zealand in December 2004. New Zealand has a national free-phone Quitline Service which has been operational since 1999. Previous work has shown that the number of calls to the Quitline are influenced by marketing of the service through media campaigns. We set out to investigate if th...

Third-party product reviews (TPRs) have become ubiquitous in many industries. Aided by communication technologies, particularly on the Internet, TPRs are widely available to consumers, managers, and investors. The authors examine whether and how TPRs of new products influence the financial value of firms introducing the products. An event study covering 14 major media and professional reviews o...

Can digital media advertising strategies benefit agribusiness farms? This study addresses this issue by investigating the extent to which and traditional affect performance underlying factors associated with farms' adoption decisions. We estimate a non-linear simultaneous equation system use population-based survey data of agricultural processing farms in Japan. find that female younger farm op...

We present a modified Deffuant-Weisbuch opinion dynamics model that integrates the influence of media campaigns on opinion. Media campaigns promote messages intended to inform and influence the opinions of the targeted audiences through factual and emotional appeals. Media campaigns take many forms: brand-specific advertisements, promotions, and sponsorships, political, religious, or social mes...

Advertising & promotion are an integral part of our social & economic system. An advertising decision is inclined by the choice of media, media effectiveness, media budget etc. especially if the advertising is required to be done in a segmented market. However, many of the decision making problems in the real world take place in an environment in which the goals, the constraints, and the conseq...

Along with the development of an increasingly rapid lifestyle, especially in big cities such as Bekasi, drinking coffee has become a lifestyle. The purpose this study was to determine effect prices increasing sense comfort or customer loyalty. Qualitative research method is descriptive procedure. With direct approach setting and individuals overall setting, qualitative used obtain in-depth data...

OBJECTIVE To assess the prevalence and characteristics of tobacco sales and point-of-sale promotions and advertising in predominantly Latino business districts, and in comparison districts; and the economic importance of tobacco sales and marketing to Latino owned small businesses. DESIGN Observational surveys of retail establishments and interviews with store managers. SETTING Demographica...

This paper uses a natural experiment to estimate the differential impacts of counterfeiting on the sales of branded products of various quality levels under weak intellectual property rights. I collect new productline level panel data from Chinese shoe companies from 19932004. Exploiting the discontinuity of government enforcement efforts for the footwear sector in 1995 and the differences in a...

A company can experience various benefits and effects on business performance from advertising on a social networking site, including an increase in its number of fans and advertisement views and/or an increase in sales and return on investment (ROI). While some companies find Facebook an effective platform for social networking advertisements, others deem it ineffective. These mixed results of...