Since knowledge is currently considering as one of the most critical resources in organizations, knowledge management has an essential role in organizational success. Recently knowledge transfer has become a fast, growing, innovative, and essential research theme in the management domain. This paper proposes a comprehensive framework to have effective knowledge transfer in projects, especially ...

The longstanding tradition of cooperation in the not-for-profit sector is facing powerful pressures that are driving it toward greater competition. Although this trend is most obvious in fundraising and volunteer recruitment activities, it has also led to competition for clients, thereby producing important and largely unappreciated changes in the way nonprofit organizations deliver their servi...

In this position paper, we discuss the relationships among domain specific models, domain specific ontologies, meta models and a meta model ontology, in order to provide seamless semantics for both of models and meta models. By using the same semantic framework, we can detect semantic inconsistency included in models and meta models by using inference rules on the ontologies.

nowadays, with increasing service industries, service marketing and service quality have become an important challenge to organizations. the attempts of organizations in this situation are witnesses to this matter. in the past years, the organizations tried to reach service quality appropriation and satisfaction of self-external customers by concepts and approaches of external marketing. one of...

Purpose The purpose of this paper is to develop an ethical framework for the marketing of corporate social responsibility. Methods The approach is a conceptual one based on virtue ethics and on the corporate identity literature. Furthermore, empirical research results are used to describe the opportunities and pitfalls of using marketing communication tools in the strategy of building a virtuou...

This paper is intended to integrate Internet Marketing, Customer Experience, E-brand and Integrated Marketing Communications to develop a high benefits Internet Marketing Framework. This framework not only can combine marketing resources effectively, let enterprises obtain the greatest benefits; it also provides total consumer experience and increase customer satisfaction. On the other hand, th...

Viral Marketing, sometimes described as word of mouse publicity, is a tactic that leverages the considerable power of individuals to influence others in their online social networks using computer aided communication media such as email, instant messaging and online chat. Viral marketing is increasingly being recognized as an important way for firms to spur the trial, use and adoption of produc...

Because of the increasing internet use, print media is under significant threat. As part its transformation, a company deployed an Integrated Marketing Solution (IMS) to address current business challenges. This method, however, requires further investigation. result, this study aims assess utility IMS, analyze implementation McKinsey 7S Framework on and identify aspects in IMS for future devel...

Precision marketing offers personalized customer service and is used to help enterprises increase their profits by means of high-efficiency marketing. This paper presents a novel decision-making framework for precision marking using data-mining techniques. First, this study presents a trend model to accurately predict monthly supply quantity; second, it uses a RFM (Recency, Frequency and Moneta...