Throughout human affairs there are two dual logics. Albert Hirschman investigated the two logics as the parallel-oriented logic of exit and the series-oriented logic of commitment, loyalty, and voice. Economics focuses almost exclusively on the logic of exit and questions of institutional design are seen through that lens. One goal here is to flesh out the alternative commitment-oriented logic ...

Web-based virtual communities are regarded as potential channels for conducting e-commerce because of their capabilities in building long-term relationships between the vendor and the members. A virtual community (VC) provides repeat points of contact to the customer, thus increasing the stickiness of the Web site. This ability of a VC to retain people or customers to the Website of an online v...

The review of the literature reveals various relationships between the constructs of social identity, customer trust, and customer loyalty. Such results lead to questioning the nature of the conceptual structure that would include these constructs as well as their interrelationships in a structural model. From this perspective, the purpose of this study is to evaluate the mediating role of cust...

There are many local fast-food restaurants in Yogyakarta. So far, they have survived and grown because offer low prices. However, to continue survive it will not be enough provide prices consumers who sensitive price tend switch other brands if lower One way keep customers loyal is implement relationship marketing. Therefore, this research investigated the effect of marketing on consumer loyalt...