Statistical analysis is an important part of an inductive programme of research into film style enabling large groups of films to be analysed, identifying key trends, and identifying changes in film style between groups of films from different countries and time periods. In this paper, the use of shot scales in Hollywood and German cinema between 1910 and 1939 is analysed using linear regressio...

What is the relationship between computer games and cinema? Spin-off games based on major fi lm franchises are common, especially in genres such as science fi ction, action-adventure and horror. Some games have also made the transition to the big screen, none more prominently than the Tomb Raider series in Lara Croft: Tomb Raider (2001). The potential benefi ts of such tieins are apparent at th...

The purpose of this study was to explore the effectiveness of cinema advertising. Specifically: To quantify the proportion of cinema audiences who had an opportunity to see advertising messages screened prior to a movie; to calculate the number of brands recalled by movie goers exposed to advertising messages; and to detail the level of advertisement recognition displayed by movie goers exposed...

In December 2007, the Cinemateca Portuguesa (the Portuguese Film Museum) ended a yearlong programme dedicated to ‘national genres’ with a selection of 18 Portuguese fi lms not associated with any particular genre, but with the category of ‘Portuguese cinema’ itself . It seemed an odd choice, even if one took into account the very loose definit ion of ‘f i lm genre’ of the previous months – who ...

This little booklet, though planned to help the American family with a retarded child living at home, would be of use and encouragement to any mother confronted with the same problem. It is simple and practical and the advice given is sound common-sense.

the role of media in today´s world is undeniable and no border can be imagined for information transfer. among these, one controversial issue in the media is gender and women. this study examines female subjects in discourse atmosphere of iran´s cinema. it probes their situations and the way of confrontation with them regarding common discourses in two traditional and modernist structures in ir...

supposing the reciprocity of relations between society and media, it is logical to investigate the social changes of women’s identity through inspecting the changes in women’s identity representation in media (particularly cinema). this paper aims to analyze the mutual effects of predominant social affairs of after-islamic revolution of iran on the manner of women’s representation in iran’s cin...