BACKGROUND Rising levels of obesity in school-age children across Europe are causing increasing concern. The 'Children, Obesity and associated avoidable Chronic Diseases' project sought to examine the effects of promotion within food marketing, given the influential role it plays in children's diets. METHOD A questionnaire and data-collection protocol was designed for the national co-ordinato...

OBJECTIVE To describe Philip Morris' global market research and international promotional strategies targeting young adults. METHODS Analysis of previously secret tobacco industry documents. RESULTS Philip Morris pursued standardised market research and strategic marketing plans in different regions throughout the world using research on young adults with three principle foci: lifestyle/psy...

The New South Wales club gaming industry has existed for forty years since the introduction of slot machines in 1956 and has witnessed the impact of changing legal, competitive, social, economic, and technological factors on its competitiveness. Using Michael Porter's framework of competitive forces (1980), this paper analyzes the industry's life cycle in terms of entry barriers, industry rival...

Automobile Industry is one of the largest markets in world. currently, automobile have come necessity for everyone. There a huge compass motorcars India, but currently there has been competition Indian market too. The main purpose this paper to know Marketing strategies impact on various functions like advertising charges & strategies, positioning brand, share, price, marketing brand value ...