How can a service firm right-size marketing expenses and yet strive to maximize revenue? This paper represents the first attempt to model these efficiency and effectiveness issues using a 49-unit Asia–Pacific hotel chain as illustration. We employ a triangular DEA model with total expenses (controlling for number of rooms) as the raw input, marketing expenses as intermediate output/input and re...

Hotel Reviews Websites (HRWs) are the most used online sources to evaluate accommodation alternatives. However, they often present an overwhelming amount of unstructured or only semi-structured information which is not shared between all the systems and which cannot be easily analyzed in an automatic way. This study aims to automatically analyse hotel evaluations for a given number of Swiss hot...

The main purpose of this paper is to investigate the relationship between service atmosphere and customer loyalty. To this end, 650 questionnaire forms were administered to German tourists in Antalya; of these, 485 were deemed valid and used in the analysis. The results of the study suggest that there is a statistically significant relationship between the internal and external components of a ...

The purpose of this study is to investigate the barriers and the sources of resistance to information technology (IT) change projects in hotel firms and evaluate strategies adopted in seeking to overcome these barriers. Based on an in-depth literature review, the authors developed an interview protocol. The authors collected empirical data from the Information Technology Managers and the Hotel ...

Purpose – The purpose of this study is to investigate whether males and females differ on the emphases they place on core service and relational service in choosing a hotel. Design/Methodology – Data were gathered from the residents of a metro area in the United States. Three hundred and forty-one residents participated in the study. The Del statistic, an undertapped technique, was used. Findin...

The main purpose of this paper is to present a fuzzy multi-criteria decision making (FMCDM) model for international tourist hotel location selection. In this article we created 21 criteria for selecting the international tourist hotel location acquired from literatures review and practical investigations. And the methods of fuzzy set theory, linguistic value, hierarchical structure analysis, an...

The arrivals forecast is one of the key inputs for a successful hotel revenue management system, but no research on the best forecasting method has been conducted. In this research, we used data from Choice Hotels and Marriott Hotels to test a variety of forecasting methods and to determine the most accurate method. Preliminary results using the Choice Hotel data show that pickup methods and re...

The aim of this study was mainly to analyze the operating efficiency Green Hotels during epidemic, and explore whether hotels that pay more attention green energy saving would be economically efficient. object is top 20 voted on European Union Internet Forum from 2018 2022. According empirical results, all were affected by COVID-19, their became worse. This further used Tobit regression find ou...