In this paper, the theory of customer value throughout the entire process of research, centered on how to measure customer value and develop competitive strategy with the theory of customer value. Firstly, the paper introduced the idea of “competition” to the theory of customer value measurement, pointed out that the measurement of customer value needs to select and integrate the existing metho...

Customer relationship management is not only pure business, but also indicates strong personal bonding within people. Development of this type of bonding drives the business to new levels of success. Once this personal and emotional linkage is built, it is very easy for any organization to identify the actual needs of the customer and to help and serve them in a better way. It is a belief that ...

Customer loyalty is one of the important approaches for retailers to improve competitive edge. Despite the importance of customer loyalty, some of the retail stores have lack on service quality, product quality, price strategy as well as customer satisfaction whereas needs a comprehensive work to explain how customers develop loyalty to a particular store. This study aims to evaluate the retail...

introduction: customer satisfaction has been suggested as one of the interesting and challenging issues of management in the new millennium. in addition, oral and dental health and the quality of the services the health centers delivered to the patients directly affect the customer satisfaction. therefore, the present study aimed to identify, investigate, and rank the factors affecting the cust...

Fulfillment of the basic psychological needs for competence, relatedness, and autonomy is believed to facilitate people's integrative tendencies to process psychological conflicts and develop a coherent sense of self. The present study therefore used event-related potentials (ERPs) to examine the relation between need fulfillment and the amplitude of conflict negativity (CN), a neurophysiologic...

Being able to capture, understand and respond to the needs and wants of the customers is essential to the survival and prosperity of an organisation. Some of the well known contemporary techniques and methodologies for analysing and processing the customer attributes and projecting the relevant product specifications. This paper begins with an overview of the essential roles, the changing empha...

In the knowledge centric business environment, knowledge management (KM) is the process of creating, accumulating and accessing the values from intangible assets. Owing to the fast development of information technology and the global reach of legal documents, patents, trademarks and copyrights, technical legal services, organizations are challenged to efficiently provide customized services. Th...