In the current global market, development of novel products is important for staying competitive. The horticultural often manifests as new cultivars. Gauging consumer interest an step in cultivar because it a resource-intensive process. present study used experimental auction to measure consumers’ willingness pay (WTP) fruit referred kiwiberry ( Actinidia arguta and kolomikta ) explore segmenta...

In designing consumer durables such as appliances and power tools, it is important to account for variations in product performance across different usage situations and conditions. Since the specific usage of the product and the usage conditions can vary, the resultant variations in product performance also can impact consumer preferences for the product. Therefore, any new product that is des...