Purchase of dietary supplement products is increasing despite the lack of clinical evidence to support health needs for consumption. The purpose of this crosssectional study is to examine the factors influencing consumer purchase intention of dietary supplement products in Penang based on Theory of Planned Behaviour (TPB). 367 consumers were recruited from chain pharmacies and hypermarkets in P...

In this study, seven factors affecting consumer perception of online store image are identified based on store image measurement of traditional stores. Enjoyment and trustworthiness are two new antecedents suggested for the online store image. A cultural dimension is also introduced to understand the possible differences of model structure and relationships between online store image perception...

Starting consumers off on the "path to purchase" by encouraging them to seek more information is a major goal of direct-to-consumer (DTC) advertising for prescription medications. But the authors found that a consumer's attitude toward DTC advertising can determine which of several paths he or she is likely to take. The attitudes of older adults are especially significant for pharmaceutical mar...

Although there are numerous possibilities to save energy, conservation initiatives often do not tailor their content to the consumer. By considering energy conservation as a one-dimensional construct, where different behaviors have different execution difficulties, we have set out a Rasch-based energy recommender system that provides tailored conservation advice to its users. Through an online ...

This research aims to develop a framework of consumer–brand relationship by taking an experiential view. In this article, the authors report a cross-cultural comparative study that was conducted on a sample of real consumers at coffee chain stores in Shanghai, China, and Taipei, Taiwan. The findings reveal that individual as well as shared experiences work through brand association, brand perso...

1 . INTRODUCTION Companies invest millions of dollars every year in various fonns of marketing communications to influence customers and prospects to buy products and services. For example. General Motors spent over $2.8 billion last year to promote its lines of automobiles. Brand managers, senior management, and shareholders therefore have an interest in knowing whether or not their media adve...

This study examines consumer-generated advertising (CGA) impacts on consumer attitudes, and behaviors for interacting with YouTube features and passing along electronic word-of-mouth. An online experiment with 175 subjects was conducted with a 2x2x2 factorial design. Participants viewed a video advertisement on YouTube, framed as either a consumer-generated or firm-generated advertisement, to d...

Shellfish farming is the most common and the most established activity of aquaculture in France and in EU15. Such as main suppliers of mussels and oysters, mariculture production makes up the referent market for bivalves molluscs, unlike most other aquatic species for which capture fisheries are prevalent. Moreover, the specificity of oyster cultivation is marked with respect to the French posi...

Employers' negative attitudes and fears have long been a barrier to the employment of individuals with disabilities Accordingly, attitude literature on the employment of people with disabilities has focused almost exclusively on employers However, due to their influence over business practices, the successful employment of people with disabilities is also contingent on the views of the consumer...