Extant research on websites success has paid insufficient attention to the success of permission-based email marketing (PEM) websites. In order to bridge this knowledge gap, the contribution of this study lies in synthesizing information management/e-commerce, media/communication, as well as customer/marketing research to propose a PEM websites success model consisting of antecedent (i.e., func...

It is important for firms to help customers find the products or information they need in order to increase sales and promote return visits to their websites. Hence, the presentation of product information is very important in e-commerce websites. In this research, we study how disposition styles can influence browsing patterns. The pilot test results show that people are inclined to use featur...

Purpose E-commerce has become an essential and highly competitive channel for e-retailers, who have felt the need to invest in experience delivered customers. Therefore, it becomes necessary unveil online customer so that brands can improve their offerings. In this study, authors proposed a model explores on websites, namely, what concerns use of latest technological developments such as artifi...

In E-commerce, purchase decisions of consumers are often strongly influenced by people who consumers know and trust, and word-of-mouth (WOM) is the most important factor when consumers are making a purchase decision. Many online consumers tend to wait for the opinions of early consumers before making a purchase decision to reduce the risk of buying products. So numerous E-commerce websites prov...

Social commerce is the latest development in e-commerce to combine the power of online social networking with shopping. While the adoption of information technology is well studied, new theoretical development is needed to account for the specific characteristics of social commerce applications and their interactions with the user. This study examines factors that are associated with user accep...

nowadays, marketing managers are more concerned with identifying and understanding customer behavior in the online space. since the customers in online space are not visible, it is much essential to have more information about them to provide better services. customer segmentation is one way to improve the customer problems in an online space. identifying characteristics of customers and optima...

E-commerce service failures have been the bane of e-commerce, compelling customers to either abandon transactions entirely or switch to traditional brick-and-mortar establishments. Yet, there is a paucity of studies that investigates how such failures manifest on e-commerce websites and their impact on consumers. This paper therefore synthesizes extant literature on e-service and system success...

This study investigates the impact of incongruence between visual and text-based information about a product provided by sellers on e-commerce websites. We hypothesize that the incongruence between the quantity presented in a visual representation and a text-based description will produce a negative effect on the product evaluation of customers. Two pilot studies provide initial evidence to sup...

E-commerce is an increasingly significant part of the global economy. Users of E-commerce Web sites often have high expectations for the quality of service, and if those expectations are not met, the next site is only a click away. A number of performance problems have been observed for E-commerce Web sites, and much work has gone into characterising the performance of Web servers and Internet ...