Many preference aggregation problems are not, by nature, one-shot. In these settings, voter preferences need to be repeatedly aggregated as a function of the underlying pool of options that are being voted over. For example, imagine that a firm votes an offer to a candidate. If the offer is declined, then the pool of options shrinks, votes are aggregated once more, and a subsequent offer is mad...

In this paper the "Self-Organizing (Feature) Map" (SOM) methodology as originally proposed by Kohonen (1982) is employed in the context of Competitive Market Structure (CMS) and segmentation analysis using household-speci c brands preferences derived from diary panel data as input patterns for SOM training. The adaptive SOM algorithm results in a representation of competitive structures among r...

This paper studies competition in price-quality menus within the context of a horizontally differentiated duopoly, where each firm also operates in a local, monopolistic market. It is assumed that the consumer’s unobservable valuation for quality is determined by the nature of his preferences over brand product characteristics. I show that if competition between the two firms is sufficiently fi...

It is now common to apply functional magnetic resonance imaging explore which areas of the human brain are activated during decision-making process. In study consumer behaviors, product brand has been identified as a major factor affecting purchase decisions. Prior studies indicate that had significant impact on activation. However, it unsure if consumers’ activation also when purchasing brand-...

The present article examines the brand-contextual effects of recent pandemic in form cynical brand distance conceptualization. study aims to determine whether consumers' perception social and congruency perceptions affects then shift perception. research was carried out a web survey on media 298 consumers analysis done with PLS algoritm SmartPLS software. It is found that positive relationship ...

In this problem we use the the dataset of consumers preferences for different product brands. The dataset consists of 6 attributes corresponding to individual product categories, the values correspond to different brands in respective categories. For the sake of simplicity, we use numerical labels to distinguish the brands. We assume that each product can appear only in one category. Each custo...

While adverse selection is often blamed for ineffi ciently high insurance premiums, imperfect competition is also a pervasive feature of many health insurance markets. In Medicare Supplement insurance (Medigap), two firms control nearly three-fourths of the market and premiums exceed claims by thirty percent. I find that while adverse selection can restrain markups, a low price elasticity and c...

the image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. the purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. the components such as suitability, services, brand, variety, quality, and atmosphere form the brand image. the relationship between the brand image an...

In this article, we estimate the price elasticities of demand for subscription and consumer switching costs for mobile telephony. We use a panel of Portuguese consumer level data to estimate a series of multinomial and mixed logit models. The demand for subscription is elastic. Switching costs are large. We use the structural model to perform several policy exercises. Switching costs and brand ...