Background: Neuromarketing ethical issues are debatable from two perspectives:  First, the effect that ethics has on consumer behavior through sensory, emotional, and emotional foundations of neuromarketing. Second, there are challenges in using neuromarketing and the need to codify ethical standards. The purpose of this study was to present a model of ethical dimensions of neuromarketing to at...

The banking industry is currently facing many challenges because it considered very competitive, complex and dynamic. In getting new customers, banks must make changes that can attract one of which marketing through eWOM. Positive eWOM created when provide the best service for customers. its goal creating positive eWOM, improve customer experience satisfaction, besides co-creation also as an ef...

  The unprecedented growth of competition in the banking technology has raised the importance of retaining current customers and acquires new customers so that is important analyzing Customer behavior, which is base on bank databases. Analyzing bank databases for analyzing customer behavior is difficult since bank databases are multi-dimensional, comprised of monthly account records and daily t...

In this paper, we introduce an analytical model for maximizing social welfare, which can be used for finding the optimal offering of a set of software services. The analytical model also explains the impact of service flexibility on customer’s selection of business services and on the revenue of service providers. The analytical model is based on a utility model and a cost model. The cost model...

In similar fashion to western countries, ASEAN countries are also gearing up towards deregulation. Despite potentially different motivating drivers, the ultimate objectives are free market competition leading to efficient pricing signals as well as providing customers with the freedom to choose their electricity provider and benefit from competitive prices. This paper provides an ASEAN electric...

The recent wave of globalization has resulted in some positive and negative outcomes. Resources are moving freely across the nations and the scarcity of them creates pressure among firms. Without geographical boundaries, the internet has enabled organisations to operate virtually and customers to have more options in meeting their unlimited wants. That means more opportunities are available for...

Committee Members: The need of an effective requirements engineering approach became inevitable realistic in software development projects over the past 70 years. Especially, the current competition between software companies has focused them to dedicate huge part of their funds and researches to identify novel and attractive features to be embedded to the software systems in order to gain high...

We propose a new explanation for price rigidity. If consumers form habits in individual goods, then firms face a time-inconsistency problem. The consumers’ habits imply that low prices in the future help attract customers in the present. Firms would therefore like to promise low prices in the future. But when the future arrives they have an incentive to exploit consumers’ habits and price gouge...