We investigate the relationship between both advertising content and quantity and several stages of consumers’ decision-making, namely, unaided and aided awareness, search (consideration), and purchase. Understanding how the amount and content of advertisements affect consumers’ decision-making is crucial for companies to effectively and efficiently use their advertising budgets. Our unique ind...

Abstract The television broadcasting industry is of crucial economic and social importance. Traditionally, this has been dominated by free-to-air TV (FTV) but due to technological progress, subscription-based pay (PTV) emerged as a competing business model. A key question for the PTV broadcasters whether air commercials in addition charging subscription fees. Based on theoretical model asymmetr...

This research seeks to analyze the dynamics behind the production of AFP-advertiser-funded programming by bringing together published literature and industry perspectives of different players in the television and advertising market. The purpose of the research is to create an understanding of the dynamics of advertiser-funded programming as a new business and production model for television ad...

With the rise and growth of new internet media, online video is more favored by netizens. The influence media has been continuously strengthened, marketing market made great progress in recent years. In addition, due to relatively loose network supervision environment, creative space advertising also broader. dual advantages TV advertising, significant advantages. As a form integrated into live...

this paper proposes an efficient algorithm based on memetic algorithm (ma) for a redundancy allocation problem without component mixing (rapcm) in a series-parallel system when the redundancy strategy can be chosen for individual subsystems. majority of the solution methods for the general rapcm assume that the type of a redundancy strategy for each subsystem is pre-determined and known a prior...

The article presents the results of studying global and Russian advertising market dynamics, in particular, outdoor a pandemic. crisis triggered by COVID-19 pandemic has affected almost all markets. most stable markets were considered USA China. media segments Russia period 2010 - 2020 have been analyzed; on Internet is recognized as leading segment, second third places are television UN advert...

Gambling is marketed in English soccer across various formats such as TV advertising, social media, pitch side hoardings, and shirt sponsorship. There have been recent reductions advertising brought about by self-regulation, but gambling sponsorship remains frequent, can lead to a high frequency of incidental marketing exposure on TV. Knowledge lacking how changed over time other matchday progr...