Background. Marketing mix is a tool which can be used by administrators to achieve their goals. Objectives. This research investigated the role of sports marketing mix in generating revenue for football clubs. Methods. Data for this mixed method research was obtained from library studies, interviews with experts, and questionnaires. The statistical population comprised employees of the Footba...

In the context of the wars between the upstart Internet retailers and the existing bricks-and-mortar retailers, many e-marketing techniques were invented. This article develops a single unifying and theoretically based taxonomy for e-marketing techniques: the e-marketing mix. Drawing on the paradigms of exchange, relationships, and digital interactions in networks, 11 e-marketing functions are ...

The automatic age estimation has considerable applications in areas such as marketing, for example, while generating and displaying specific content for some age group, and in computing security, where protecting minors from contents not suitable for their age would be allowed. The general objective of this work is to show the methodology developed to generate a classifier system based on appea...

Literature and practice reveal that most marketing related questionnaires measuring consumer preferences rely on some kind of conjoint analysis. Recent studies show the analytic hierarchy process to be suitable for this task, too. This paper gives a comparison of the approaches and the results of former studies. Because we found considerable differences in those results, an additional study has...

The New South Wales club gaming industry has existed for forty years since the introduction of slot machines in 1956 and has witnessed the impact of changing legal, competitive, social, economic, and technological factors on its competitiveness. Using Michael Porter's framework of competitive forces (1980), this paper analyzes the industry's life cycle in terms of entry barriers, industry rival...

This paper represents an approach of using simulation models and genetic algorithms for generating an aggregative production plan to maximize the total profit of the firm. The described methodology provides a tool which assists the company management in decision which of the suitable solutions will become the production plan. The entire system is composed by a business information system a data...

In this paper we show that an IT-enabled suitable design of incentives improves the competitiveness of new marketing and distribution channels like telephone banking. Using and extending a framework developed by Nault and Dexter [8] for franchising, we show that an ITenabled "ownership of customers" increases the effort of telephone consultants to establish ongoing customer relationships, leadi...

the present study mainly aims to demonstrate the weaknesses and strengths of using marketing principles in academic libraries and finally presenting some important suggestions in order to improve their marketing. this study proceeds through expressing the current marketing situation of studied academic libraries from the view point of 4p model. in this regard, the current situation is analyzed ...