نتایج جستجو برای: sport marketing
تعداد نتایج: 77655 فیلتر نتایج به سال:
From 17.09.06 to 20.09.06, the Dagstuhl Seminar 06381 Computer Science in Sport was held in the International Conference and Research Center (IBFI), Schloss Dagstuhl. During the seminar, several participants presented their current research, and ongoing work and open problems were discussed. Abstracts of the presentations given during the seminar as well as abstracts of seminar results and idea...
In an empirical study of both sides of the sponsorship dyad, a number of key antecedents to sponsors’ renewal intentions were examined. The study involved all sponsors and clubs of a leading Australian sport property. Sponsors’ market orientation was found to be a positive factor: it influenced non-economic satisfaction which, in turn, determined sponsors’ renewal intentions. On the other hand,...
While the motivations of visitors to mainstream professional sporting events have been well documented, comparatively little is known about equestrian tourists. The purpose of this study was to assess the fan motivations, sport identification and expenditures of tourists attending an annual steeplechase. The event chosen for this study was the 31st Annual Colonial Cup Races, held in South Carol...
Whereas in former times horses were reserved primarily for people involved in agriculture, elite equestrians or the military, nowadays equestrian sport has become an activity for people with a wide variety of backgrounds. However, as more and more people become involved with equestrian sport today, the knowledge concerning animal husbandry in general is diminishing due to an alienation from agr...
Th e purpose of this paper was to develop a typology for winter sports tourists deriving from the behavioural characteristics of British skiers and snowboarders. Th e paper also aimed to ascertain whether diff erences in the characteristics and behaviour of skiers and snowboarders were identifi able, and consequently whether the market could be meaningfully segmented based upon the sport partic...
ethics and the building of knowledge. Testing the agency of interest groups such as sport federation employees, players associations, and providers of medical service in defining concussion, the author charts the politics of how doctors establish authority over diagnosing and treating the ailment. According to him, cardiac screening of athletes juxtaposes the questions of medical surveillance a...
Disseminating lower-limb injury-prevention exercise programs (LL-IPEPs) with strategies that effectively reach coaches across sporting environments is a way of preventing lower-limb injuries (LLIs) and ensuring safe and sustainable sport participation. The aim of this study was to explore community-Australian Football (community-AF) coaches' perspectives on the strategies they believed would en...
ISSUE ADDRESSED Marketing of products harmful to the health of children has been found to be prolific, and occurs across multiple media platforms and in several settings, including organised sport, thus potentially undermining the health benefits inherent in sports participation. Through website audits, this study investigated the nature and extent of unhealthy food, beverage, alcohol and gambl...
Background. Today, Building strong brands, Because of the extraordinary advantages that it creates, have been the marketing priorities of many organizations. Strong brands for a company, Creates an identity in the market. Objectives. This study aimed at Prioritizing factors affecting brand equity of popular football clubs in Iran. Methods. The design of the study was descriptive with practica...
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