Received: 12 July 2000 Revised: 20 August 2001 : 30 July 2002 Accepted: 15 October 2002 Abstract This paper explores factors that influence consumer’s intentions to purchase online at an electronic commerce website. Specifically, we investigate online purchase intention using two different perspectives: a technology-oriented perspective and a trust-oriented perspective. We summarise and review ...

This study aims to understand how website interactivity (active control and reciprocal communication) can impact purchase intention through website involvement and how the impacts are moderated by the type of products featured on websites. In a laboratory experiment, participants were asked to perform purchasing tasks of non-fictional books or greeting cards on websites of varying levels of int...

This paper seeks to analyze the influence of consumers’ moral intensity, perceived risks and moral judgment in purchasing pirated software by using the issue-risk judgment (IRJ) model. Moral intensity includes magnitude of consequence, social consensus, probability of effect and temporal immediacy; perceived risks of consumers include financial, performance, prosecution and social risks; and mo...

For e-commerce websites to be successful in a highly competitive environment, the designers and managers should know what usability attributes can affect the probability of customers’ making purchases. This paper proposes a website usability study to measure attributes and the users’ intention of planned purchases. This study provides a designer’s perspective of the online customer which can be...

This study aims to investigate the factors affecting purchase intention of green products among households. Green are segregated from normal in market, and it is interesting know what society really thinks those products, affects their desire products. provides a research on are, how they help environment, consumers’ buying these In this study, there 2 specific objectives, including examine rel...

<p>With the development of 5G network, artificial intelligence, cloud computing, big data and other digital technologies, we have witnessed E-commerce live broadcasting industry has also jumped on this fast train, injecting fresh blood into People’s Daily shopping. The main contribution paper is to combine theory with practice build a model from three aspects: people, goods market, set up...