Policy Forum I n the late 1950s, the late Democratic Senator Estes Kefauver, Chairman of the United States Senate's AntiTrust and Monopoly Subcommittee, put together the first extensive indictment against the business workings of the pharmaceutical industry. He laid three charges at the door of the industry: (1) Patents sustained predatory prices and excessive margins; (2) Costs and prices were...

To make informed forecasting and replenishment decisions, many companies bring together operational elements of production and distribution with sales and marketing, executing Sales and Operations Planning (S&OP) collaborative improvement processes. As cross-functional and consensus-based processes, S&OP activities create value by keeping supply and demand in balance. But most S&OP arrangements...

I firms frequently employ a two-stage approach to promotional activities. In Stage 1, they attract customers to their websites through advertising. In Stage 2, firms generate sales transactions or sales leads through their website. Comprehensive assessment of the promotional performance of pure online firms requires the study of Stage 1 and of Stage 2 jointly. In this paper we develop a joint t...

BACKGROUND Social media is being used by various stakeholders among pharmaceutical companies, government agencies, health care organizations, professionals, and news media as a way of engaging audiences to raise disease awareness and ultimately to improve public health. Nevertheless, it is unclear what effects this health information has on laypeople. OBJECTIVE This study aimed to provide a d...

This research makes clear Dojunkai’s selling process through the case of Akabane and Ogikubo Residential Area. First, it clarifies that some applicants were excluded from lottery because they did not meet internal standards Dojunkai. It can be inferred Dojunkai carefully selected tenants who had long-term solvency. Also, was engaged in large-scale public relations activities such as housing exh...

Tracing the history of Jambi culinary as an inventory assets and promotion tourism in Province is very important, lifting identity region. This research aims to find out development culinary. In addition, taking steps, making a legal umbrella so that not lost from next generation. The method used this qualitative field interview with descriptive form. results study indicate potential developing...

Social networks offer a number of benefits that contribute to the marketing activities banks from information, promotion, communication and relationship building, receiving feedback reactions, fast information sharing, interactivity other provided by digital channels. The purpose this paper is investigate how social influence promotion with their clients they facilitate banks. After theoretical...

Income risk borne by farming households is a crucial issue. These problems are overcome carrying out community service activities. The purpose of activities so that farmer able to do direct marketing consumers, use cellphones as promotional media and communicate directly with customers. This goal achieved through an adult education approach. approach carried using guidance training methods for ...