Firms send short message services (SMS) to customers’ mobile phones to promote their products. Many firms personalize this content to increase the relevance of the recommendations and to avoid overloading users with too many messages. This research examines the effects of location-based personalization on users’ intentions to use personalized mobile SMS. We draw on motivational theories to deve...

This commentary on the recent think piece by Mannion and Exworthy reviews their core arguments, highlighting their suggestion that recent forces for personalization have emerged which may counterbalance the strong standardization wave which has been evident in many healthcare settings and systems over the last two decades. These forces for personalization can take very different forms. The comm...

P ersonalization of Web content is one of the fastest-growing segments of the Internet economy. Because it can help in reducing information overload and give users a more customized experience of a Web site, personalization has spawned a multimillion-dollar industry. Companies like Netperceptions (http://www.netperceptions.com) and Yodlee (http://www.yodlee.com) are building custom personalizat...

The explosive growth in the size and use of the World Wide Web continuously creates new great challenges and needs. The need for predicting the users' preferences in order to expedite and improve the browsing though a site can be achieved through personalizing of the websites. Most of the research efforts in web personalization correspond to the evolution of extensive research in web usage mini...

This research aims at reconciling web personalization with privacy constraints imposed by legal restrictions and by users’ privacy preferences. We propose a software product line architecture approach, where our privacyenabling user modeling architecture can dynamically select personalization methods that satisfy current privacy constraints to provide personalization services. A feasibility stu...

Content personalization is a key element in the media content environment since it contributes to improve the user’s experience. In this paper we present a novel intelligent content personalization system for content flow personalization over mobile broadcasting networks and terminals based on user profiling and clustering taking advantage of the consumption data obtained from the user and the ...

This chapter is about personalization and adaptation in electronic commerce (e-commerce) applications. In the first part, we briefly introduce the challenges posed by e-commerce and we discuss how personalization strategies can help companies to face such challenges. Then, we describe the aspects of personalization, taken as a general technique for the customization of services to the user, whi...