Knowledge itself is power, not mere argument or ornament.

We investigated the mere exposure effect and the explicit memory in Alzheimer’s disease (AD) patients and elderly control subjects, using unfamiliar faces. During the exposure phase, the subjects estimated the age of briefly flashed faces. The mere exposure effect was examined by presenting pairs of faces (old and new) and asking participants to select the face they liked. The participants were...

Knowledge itself is power, not mere argument or ornament.

the thermodynamic of the known and very effective catalytic system, hydrogen peroxide (h2o2) and methyltrioxorhenium (mto) is studied in different solvents using uv-visible spectroscopic method. the thermodynamic parameters (δg, δh and δs) for two equilibrium reactions, mto + h2o2 ⇌ a + h2o and a + h2o2 ⇌ b.h2o (a, [mere(o)2(o2)]; b.h2o, [mere(oh2)(o)(o2)2]), are determined. the obtained free e...

Recent research has demonstrated that merely measuring consumers’ purchase intentions changes their subsequent purchase behavior. Several different alternative explanations have been proposed to explain why this “mere-measurement effect” occurs. However, these explanations have not been tested to date. The purpose of this paper is to test several competing explanations for why measuring intenti...