ly all of it promotes unhealthy foods. We expect children to be exposed to tV commercials, company websites, and radio ads; however, food marketing is also part of the childhood landscape on billboards, school scoreboards, vending machines, packaging and promotions on store shelves, and restaurant signage.1–5 today, food companies also visit youth on their cell phones, through “word of mouth” o...

Policy Forum I n the late 1950s, the late Democratic Senator Estes Kefauver, Chairman of the United States Senate's AntiTrust and Monopoly Subcommittee, put together the first extensive indictment against the business workings of the pharmaceutical industry. He laid three charges at the door of the industry: (1) Patents sustained predatory prices and excessive margins; (2) Costs and prices were...

Owing to budget constraints, managers should balance the expenditure requirement of IT and marketing department. This paper offers a new method to evaluate the importance of IT department and marketing department. It introduces the triangular three-stage DEA model to measure the expenditure efficiency and effectiveness. Using the data of the hotel industry of Macao, it shows that IT and marketi...

Market orientation is widely accepted as important for company performance. However, scholarly research on market orientation has emphasised the consequences of marketorientation rather than its antecedents. With the growth of the services industry, it has been suggested that internal marketing influences market orientation, as the product received is a human performance, with the employees pla...

HARDWOOD MARKET REPORT is pleased to present “Changes and Trends in the Pallet Industry” in this issue, the final of a three-part series. This paper was produced by Robert J. Bush, Associate Professor and Director, Center for Forest Products Marketing and Management, Department of Wood Science and Forest Products, Virginia Tech, Blacksburg, Virginia; Philip A. Araman, Project Leader, USDA Fores...

A growing body of literature points to the role of vested interests as a barrier to the implementation of effective public health policies. Corporate political activity by the alcohol industry is commonly used to influence policy and regulation. It is important for policy makers to be able to critique alcohol industry claims opposed to improved alcohol marketing regulation. The Australian Natio...

This paper discussed the application of Information and Communication Technology (ICT) in pharmaceutical product marketing in Nigeria. Data for the study was obtained from 76 pharmaceutical firms in southwest Nigeria which comprised of about 95% of the pharmaceutical companies that were into manufacturing of drugs in Nigeria. The categories of firms surveyed include retail pharmacy, combination...

OBJECTIVES To identify key themes related to tobacco advertising and promotion in testimony provided by tobacco industry-affiliated witnesses in tobacco litigation, and to present countervailing evidence and arguments. METHODS Themes in industry testimony were identified by review of transcripts of testimony in the Tobacco Deposition and Trial Testimony Archive (http://tobaccodocuments.org/da...

BACKGROUND The international trend towards comprehensive bans on tobacco advertising has seen the tobacco industry become increasingly innovative in its approach to marketing. Further fuelling this innovation is the rapid evolution and accessibility of web-based technology. The internet, as a relatively unregulated marketing environment, provides many opportunities for tobacco companies to purs...

This study extends the new product development (NPD) process research to a new environmental context (Taiwan’s IT industry) and a new business type (original design manufacturing, ODM). Taiwan’s IT industry has achieved a very outstanding performance during the last two decades. The island’s experience is quite valuable for those emerging countries that are struggling to transform themselves fr...