Self-regulation programs deter many advertising practices, but there are inherent limitations to its power in the United States. U.S. media vehicle managers' advertising acceptance policies may influence advertising content, but their decisions often are focused on priorities other than consumer protection. This article describes the power limitations of U.S. selfregulation and media advertisin...

The convergence of health reform regulation, consumer demand, market realities and technology developments are driving healthcare organizations to explore new models of care delivery and payment across the delivery spectrum (IOM, 2011, Healthcare.gov). With increasing focus on consumers, there is a growing demand for outcome-based health management (DeNicola, 2012, Sarasohn-Kahn, 2009a). The ex...

Consumer-brand identification and consumer engagement in social media brand communities (SMBC) are two of the concepts most highlighted recent studies, as benefit facilitators. This study addresses importance these their interaction effect on loyalty fast-moving goods (FMCG) category. The results quantitative show that FMCG, SMBC is driven by information searching, passion, feelings community c...

Consumer behavior patterns related to home digital media use are changing due to technological innovations. We examine them in the presence of two-way cable television (CATV) settop boxes. They permit viewers to change channels, switch to the Internet, and order paid programming, among other functions. We focus on micro-level data that are generated from consumer CATV viewing behavior. We captu...

With the prevalence of Web 2.0, people increasingly prefer to express opinions and exchange information through CGM (consumer-generated media), such as blog, Internet forum and etc. Many studies pay attention to extract and analysis user opinions in consumer reviews. This paper studies how to automatically extract Chinese comparative sentences from consumer reviews. At first, the paper describe...

OBJECTIVES To define and assess 'Consumer Health Informatics' and related emergent issues in an era of new media and of personalisation of care, and from this to define what actions need to be taken to optimise benefits and address risks. METHODS Definition of key concepts; review of health personalisation, emergent health information and communication technologies and knowledge sources avail...

The advergames has become one of the most promising areas of advertising media in recent years. Previous studies only show how it increases the level of brand recall while giving very little attention to the effectiveness of persuasion through the consumer’s cognitive and affective modes. In this study, advergames are used to represent interactivity with different levels of website richne...

There exists a growing market for consumer devices with media playback capabilities and network connectivity. This provides the Personal TV project at Ericsson with an excellent opportunity to enable consumers to use hardware they choose themselves, hardware they might already own since these technologies are becoming more common with every new generation of consumer electronics. These devices ...