This paper attempts to provide an up-to-date depiction and analysis of the consumer’s attitude towards sustainability fast fashion products in UK. Four related strands literature are reviewed establish a tri-component model (ABC), i.e., Affective, Behavioural Cognitive. A wide set determinants for is identified, including income, price, gender, culture, religion, age, etc. Based on this concept...

In this project I address the problem of accurately classifying the sentiment in posts from micro-blogs such as Twitter. As Twitter gains popularity, it becomes more useful to analyze trends and sentiment of its users towards various topics. Determining the general attitude of users towards a product or service, for example, can help a business measure overall consumer attitudes and customer sa...