The discovery of bovine spongiform encephalopathy (BSE), commonly known as ‘mad cow disease’, in Japan caused anxiety about consuming beef and beef products. As a result, there was a sudden fall in sales of beef that hurt the Japanese beef industry as well as major beef exporters to Japan. We analyse factors that affect Japanese consumers’ willingness to pay (WTP) price premiums for BSE-tested ...

Many companies have made significant investments in socially responsible production practices for their products. Environmentally safe cleaning roducts, fair trade coffee, and sustainable seafood are just a few examples. In this paper, we conduct a meta-analysis of over 80 published and npublished research papers across a large number of product categories to better understand differences in wi...

abstract in this study, willingness to pay of 180 wheat farmers in khorasan razavi province to remove weeds in different options and different growth stages in 2008 through logarithmic regression was investigated. the results indicated that farmer's total annual income, being perennial of weeds and dummy variables percent of removing weeds in growth different stages, had positive and significan...

In the last years new concepts of digital music distribution have been developed. One of them is Music as a Service, which provides music streaming over the internet as a service without transferring ownership for the content. This differentiates Music as a Service from Download to Own, which is used by music download platforms predominantly and is the most widely studied concept in academic re...

Price dispersion, the variance in price for identical products across retailers, is a persistent feature of Internetbased markets, even those mediated by shopping agents (shopbots). In this paper, we propose a model for explaining this price dispersion based on limited consumer awareness of competing retailers and brand sensitivity, the willingness to pay a premium to buy from a leading retaile...

Under certain circumstances, consumers are willing to pay a premium for privacy. We explore how choice architecture affects smartphone users’ stated willingness to install applications that request varying permissions. We performed two experiments to gauge smartphone users’ stated willingness to pay premiums to limit their personal information exposure when installing new applications. We found...

We describe a risk programming model that can be used to determine farmers’ willingness-to-pay for weather derivatives. Applying it to a Brandenburg farm reveals that even a highly standardized contract based on accumulated rainfall generates a relevant willingness-to-pay. We find that an underwriter could even add a loading (on the actuarially fair price) which exceeds the level of traditional...

BACKGROUND AND AIM: Estimation of need and demand for orthodontic treatment is important for both health professionals and health policymakers. Need assessment is traditionally done using experts’ opinions; however, patient-centered evaluation can provide a bigger picture of patient’s esthetic and psychological needs. The willingness to pay (WTP) technique is a potentially valid tool for assess...