Typically, the image of a destination is studied by questioning a sample of tourists about their perceptions using a list of attributes and then condensing the data into average values for each individual destination. The city perception analysis (CPA) presented in this article, which is based on the perceptions-based market segmentation concept (PBMS, Dolnicar, Grabler & Mazanec, 1999; Mazanec...

While the value of industrial heritage tourism has been recognized, less is known about visitors’ experience formation process and its role along with brand image satisfaction in predicting their loyalty towards destinations. This study adopted experiential marketing approach to unveil process. It also examined decisive factors loyalty, by further exploring mediating effects on relationship bet...

In this exploratory study authors combine several approaches to explore the images of two highly attractive tourist destinations: Hawai’i and Croatia. Two convenience samples were used: the image of Hawai’i was measured among Croatian undergraduate business students, and the image of Croatia was measured among Hawaiian tourism students. Functional and psychological image components were assesse...

Tourism attractions are widely recognized as the major determinants of the destination competitiveness. Global tourism market is becoming fi ercely competitive environment and tourism destinations are under extreme pressure to rejuvenate and to enhance their attractiveness in order to remain competitive. Th is paper has two main goals. First goal of the paper is to advance existing body of know...

MICE tourism had become a significant development tool for local economies before the COVID-19 outbreak. An effective destination brand is one way in which stakeholders can work together to redesign and rebrand post-pandemic times. This study argues that heritage resources at add attractiveness of business brand. proposes Creative Destination Branding Model (CMDBM) examine co-created branding. ...

Rural tourism has become an important part of tourism. in China is developing rapidly, the development rural Guangxi also reached its peak. The number scenic spots skyrocketed, and competition among destinations becoming more fierce. Shaping improving destination image means to enhance competitiveness tourist destination. A good can not only distinguish a from competitors, but attract tourists ...

In the second decade of the XXI century the role of tourism destination attractiveness is becoming increasingly important for destination management. Competition in tourism market moves from ordinary service quality to provision of unforgettable emotional experience for tourists. The main purpose of the present study is to identify the perception of the tourism destinations based on the number ...