Background and Objectives: Lack of attention to marketing innovation for achieving competitive advantage leads to pharmaceutical brands performance decline. In this regard, the purpose of the present research was to determine the relationship between marketing innovation and market performance of pharmaceutical brands. Materials and Methods: In this descriptive study, statistical population in...

Introduction: Internal marketing is a management tool that provides the ground for providing quality services by paying attention to managers as internal customers. The aim of this study was to determine the correlation between internal marketing and service quality with the mediating role of market orientation in sports clubs in Kermanshah province in 2020. Methods: The present study is a desc...

E-Commerce is going to be remembered as one of the most important concepts of the twentieth and twenty-first centuries, for a very unique reason: it is the combination of , business, marketing, and design. As well as the others, marketing has a long history. However, raising the Internet and e-commerce turns its utilization and practice into a modern way, as well as the others. One of the moder...

For achievement an efficient management in food processing centers all of the factors that they may effects the products should be considered. These factors are including planning, designing, site selection, instruction, requirements, production capacity, and cost and marketing management. For food marketing all of the marketing factors also should be studied. These factors can be included scie...

This study identifies affecting determinants in the marketing of Iranian crude oil. The research methodology is qualitative and quantitative simultaneously. The statistical sample includes experts, senior and executive managers, marketing directors, and the Information Systems Department of the National Iranian Oil Company. Data is collected through qualitative interviews and quantitative quest...