Pixel advertisement represents the presentation of small advertisements on a banner. With the Web becoming more important for marketing purposes, pixel advertisement is an interesting development. In this paper, we present a comparison of three heuristic algorithms for generating allocation patterns for pixel advertisements. The algorithms used are the orthogonal algorithm, the left justified a...

Publishers wish to sandbox third-party advertisements to protect themselves from malicious advertisements. One promising approach, used by ADsafe, Dojo Secure, and Jacaranda, sandboxes advertisements by statically verifying that their JavaScript conforms to a safe subset of the language. These systems blacklist known dangerous properties that would let advertisements escape the sandbox. Unfortu...

Objectification theory (Fredrickson and Roberts, Psychology of Women Quarterly, 21, 173–206, 1997) contends that experiences of sexual objectification socialize women to engage in self-objectification. The present study used an experimental design to examine the effects of media images on self-objectification. A total of 90 Australian undergraduate women aged 18 to 35 were randomly allocated to...

In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change " Sponsored links " or " Ads " labels to instead read " Paid Advertisements. " Relative to users receiving the " Sponsored link " or " Ad " labels...

Advertising forms an essential component of the business field, where competition fight is significant marker. Advertisements can give a psychological hint to consumers so that they purchase product by using image ideology association. More than any other sign or symbol system, language employs strong effect on and their behaviors. The paper aims apply Leech’s foregrounding theory English adver...

OBJECTIVE To examine the number of food advertisements African American children are exposed to during children's television programming aired on predominantly African American and general television stations. DESIGN A content analysis was conducted to identify and analyze the health-related content (HRC) and physical activity-related content (PARC) of food advertisements shown during childre...

Our research is focused on analysing how users perceive different mediums of advertisements on their mobile devices. Such advertisements are also called locationbased advertisements (LBA’s) as they relay brand and product information to mobile phones that are in the vicinity. We investigated two different ways of presentation marketing information (static vs. interactive). Our results clearly s...

today advertisement is an important part of all businesses. using false information in these advertisements are always targeting consumers and rival traders. no doubt in these circumstances consumers need to be protected, however, it is not clear what kind of support and protection can be afforded for consumers and how they can be compensated? can they terminate the contract, or they have to ke...

Background. Attention is considered as a resource for storing and processing memory activities. Without attention, no perceptual processing takes place in the brain as the information (whether visual or auditory) cannot enter the brain. Objectives. The purpose of this study was to investigate and compare the attention of individuals to sports and non-sports advertising using brain activities...

INTRODUCTION Shopping at small food stores, such as corner stores and convenience stores, is linked with unhealthful food and beverage purchases, poor diets, and high risk of obesity. However, information on how foods and beverages are marketed at small stores is limited. The objective of this study was to examine advertisements and product placements for healthful and less healthful foods and ...