expanding commerce, globalization of products and services, and companies being internationalized unceasingly has added the importance of international business relationships. considering the complex marketing under the continuous variations, accessing wing-footed trade information is a key success in international marketplace; and market orientation as an integrated view by determining the org...

this paper aims to recognize and evaluate the dimensions of market orientation with an emphasis on hr roles in iran banking industry. to achieve this purpose, this paper is structured in two phases. in the first phase, we tried to recognize the dimensions of market orientation with an emphasis on hr roles in banking industry by using comments of marketing and hrm experts and bank staffs. in the...

Market orientation relates to how well an organization is aligned towards identifying, disseminating and responding to market intelligence. Prior research has typically conceptualized and examined market orientation as a property of an individual firm or business unit. Such research has shown that market orientation can enhance firm-level innovation and performance. More recently however, the l...

The concepts of market orientation and innovation and their interrelationship with business success have been explored from a number of perspectives. However, research in this area has not explored the differences between start-up and mature companies. The research study acquired data from over two hundred Chief Operating Officers (CEO’s) and Managing Directors from both start-up and mature com...