Organized retailing in India is going through a paradigm shift, what was once family business now run by professionals. They use mass media strategies to catch customers. But those days are gone when one advertisement can be used for marketing throughout the country. This research carried out Punjab understand need change promotional strategies. paper proposes four new cater of customers better...

The promotion of tourism sector is vital to ensure all existing and new potential areas can be explored successfully. This paper highlights the issues, challenges in promoting Perak Tengah. promotional activities should organized by stakeholders which are inclusive relevant agencies local operators. study applied a qualitative approach through interviews conducted with examine real issues devel...

The activity aims to empower Micro, Small, and Medium Enterprises (MSMEs) named Bilih 7 Muaro through promoting online offline media expand the market network of its products. This was implemented in two steps: 1) identification appropriate promotional activities marketing MSMEs products; 2) carrying out activities. result promotion product, which has been carried online. Offline were manufactu...

Sales promotions have become in recent years a paramount issue in the marketing strategies of many companies, and they have even more relevance in the present economic situation. Currently, the empirical models, aimed at assessing consumers behavior in response to certain sales promotions activities such as temporary price reductions, are receiving growing attention in this relevant research fi...

Promotion is an essential element in the marketing mix. It is used by businesses to inform, influence and persuade customers to adopt the products and services they offer. Without promotion, business would be stagnant and lack substantial growth because the brands would have low visibility in the market. Moreover, today’s vast and assorted markets comprise of customers with different needs and ...

This research is motivated by current technological advances, especially information technology which has been able to change people's habits in their daily activities. Starting from business processing activities, education, the process of fulfilling needs that can be met with internet technology. In this study, an online map tourist objects was created Google My Maps sample data, namely Pacit...

The tobacco industry has adapted its promotional strategies as tobacco-control measures have increased. This paper describes the tobacco industry's strategies on smoking manners and illustrates how these interfere with tobacco-control policy in Japan where tobacco control remains weak. Information on the tobacco industry's promotional strategies in Japan was collected through direct observation...