Personalization refers to the tailoring of products and purchase experience to the tastes of individual consumers based upon their personal and preference information. Recent advances in information acquisition and processing technologies have allowed online vendors to offer varieties of web-based personalization that not only increases switching costs, but also serves as important means of acq...

The paper presents a survey of personalization approaches, ranging from personalized web sites to personalized multimedia video programs. One of the main objectives of this work is to find the common concepts that are shared by existing approaches. The proposals are classified according to different dimensions and properties, namely user interaction and content and presentation management. This...

Advent of technologies like semantic web, multi-agent systems, web mining has changed the internet as knowledge provider. Web personalization offers a solution to the information overload problem in current web by providing users a personalized experience, considering their interest, behavior, context and emotions. Semantic web technology is based on use of software agents, ontologies and reaso...

Currently, adaptive systems are described with non-uniform methods, depending on the specific view on the system, the application, or other parameters. There is no common language for expressing adaptive functionality, hence these systems are difficult to compare and analyse, and lack of re-usability which in fact is the key-capability for successfull personalization functionality for the Seman...

Nowadays, the field of web personalization is growing exponentially. From e-mail, e-trading, internet forum to social networking based websites, directly or indirectly utilize web personalization and recommendation system for providing customized services to their loyal users. Personalization is achieved through web mining, i.e. extracting knowledge from the collected data. Knowledge is then fi...

Personalization of e-commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is already e-commerce software on the market offering integrated e-shop and personalization functions. However, the available software is too timeconsuming and expensive for SMEs. With this in mind we saw a need to investigate the potential for personal...

The mobile internet environment which is in the limelight as the important platform of the ubiquitous environment gets accomplished by the intimate relation with user. In order to realize the interaction between device and user, it is considered that resource of exterior/interior user information which can be collected by mobile device and the situation-aware (SA) personalization is suggested b...