innovation has attracted considerable interest in recent years in improving competitive advantage for both profit and nonprofit organizations. service innovation offers the potential for substantially improving the performance, but performance gains are often obstructed by users’ unwillingness to accept and use available systems. this research aims to use the concept of reasoned action theory t...

This paper develops and tests a model of consumer trust in an electronic commerce vendor. Building consumer trust is a strategic imperative for web-based vendors because trust strongly influences consumer intentions to transact with unfamiliar vendors via the web. Trust allows consumers to overcome perceptions of risk and uncertainty, and to engage in the following three behaviors that are crit...

objective: the article arises from a research project investigating the effectiveness of safety training on changing attitudes toward safety issues. followed by the training intervention was observed that employees’ helplessness decreased. the researchers have come to the idea of investigating how safety training can reduce perceived helplessness. thus, this research examined the effectiveness ...

Objective of the Study Existing studies of consumer behaviours in mobile games have largely focused on pre-adoption phase while completely ignored the post-adoption behaviours. Additionally, while intrinsic factors such as perceived enjoyment is often reckoned as one of the most important factors affecting consumer behaviours in gaming context, little research has attempted to understand their ...

previous electronic commerce (ec) studies have found thatconsumer characteristics are important when considering issues related tothe acceptance of online shopping. however, most studies have focusedon a single product or similar products. the effects of different producttypes have been relatively neglected. to overcome this limitation, thepurpose of this study was to explore the effects of dif...

This research studied the effect of 15 variables on the consumers' overall satisfaction and repurchase intention in Internet shopping malls. As the value of loyal customers is incomparably high in Electronic Commerce, winning customers’ loyalty is vital to success of shopping malls. In this study, a customer is defined as one who has purchased goods or services at least once from Internet shopp...

Micro blog has become an important platform of consumer-company interaction to enhance brand loyalty. A relational model is proposed to study the influence of company micro blog interaction on customer micro blog stickiness and brand loyally, based on use and gratification theory, organization support theory and union participation theory. Results show that company interaction tactics include t...

M-Internet and M-Government have received a considerable adoption rate among Saudi users. Drawing on the perspectives of the Unified Theory of Acceptance and Use of Technology (UTAUT2), trust, and perceived risk, this research examines the consumer adoption of M-Internet and MGovernment. This study will reflect upon a number of studies in different countries that tested UTAUT2 variables in addi...