Nowadays, social media is quite famous for promotional media. Social now a business land someone to promote and sell products, goods or services users known as an online shop. The use of endorsements one the creative strategies in advertising that shop sellers often introduce disseminate product information owned widely quickly. This research will focus on influence using sale businesses. study...

this commentary explores the implications of increased social media marketing by drug manufacturers, based on findings in hyosun kim’s article of the major themes in recent food and drug administration (fda) warning letters and notices of violation regarding online direct-to-consumer promotions of pharmaceuticals. kim’s rigorous analysis of fda letters over a 10-year span highlights a relative ...

Event marke t ing i s fas t emerg ing as a promotion catalyst vis-à-vis the traditional marke t ing communica t ion too ls . The increasing corporate disillusionment with traditional media due to increased clutter, escalating costs and reduced efficiency has created opportunities for event marketing. Event marketing allows a company to break through the advertising clutter, and target an audien...

*Corresponding Author Email: [email protected] Tel.: +8613570153794 This study identifies determinant factors of customer e-loyalty towards the advertising shown on Durex Thailand facebook fan page. Other variables include advertising value (Entertainment, Informativeness, and Brand usage imagery congruity), e-satisfaction and e-trust, which can affect e-loyalty. Exploratory sequential desig...

In May 1996 the U.S. Supreme Court struck down Rhode Island’s ban on advertising prices of alcoholic beverages, making Rhode Island the subject of a natural experiment for measuring the impact of advertising on prices. Using Massachusetts prices as controls, we find that while advertising stores substantially cut prices of advertised products, prices of other products, at both advertising and n...

In order to optimize the performance appraisal system of sales department media advertising company, this paper takes company H as research object, designs KPI method for personnel based on current operation situation introduces entropy value calculate weight each index ensure objectivity and accuracy index, provides reference scientific setting company.

Game theory is an efficient tool to represent and conceptualize the problems concerning conflict and competition. In recent years and especially for durable products, competition between domestic and foreign brands for gaining market share has received a considerable attention. This paper study electronic commerce concepts by differential game theory and introduce a novel and comprehensive mode...

This article discusses the effectiveness of paid counter-advertising in combating tobacco use and promotion, the impact of the Fairness Doctrine, which mandated anticigarette television advertisements in the late 1960s, and reasons why the media today are reluctant to run antismoking advertisements. Although counter-advertisements can work very well, they should be image-based, rather than fact...