Evidence suggests that small to medium sized enterprises (SMEs) have failed to capitalize on the Internet to facilitate the management of customer relations (e-CRM) and the creation of competitive advantage (Chen & Popovich, 2003; Geiger & Martin, 1999; McGowan et al., 2001; O’Toole, 2001). This is attributed to a lack of influence, time, finance and specialised knowledge, (Carson & Gilmore, 20...

Simulationthe study and use of models of complex relationshipsis one of the most valuable techniques in the management sciences, and has been greatly advanced in the last decade by the use of high-speed computers. Following the extensive development of simulations of military systems and the advent of high-speed computers, there has been, in recent years, a growing interest in applying simulati...

Popularity of social marketing messages indicates the effectiveness of the corresponding marketing strategies. This research aims to discover the characteristics of social marketing messages that contribute to different level of popularity. Using messages posted by a sample of restaurants on Facebook as a case study, we measured the message popularity by the number of “likes” voted by fans, and...

Although the application of segmentation and predictive modeling is an important topic in the database marketing (DBM) literature, no study has yet investigated the extent of adoption of these techniques. We present the results of a Dutch survey involving 228 database marketing companies. We find that managers tend to rely on intuition and on the long-standing methods RFM and cross-tabulation. ...

Statistical research in marketing is heavily influenced by the availability of different types of data. The last ten years have seen an explosion in the amount and variety of data available to market researchers. Demand data from scanning equipment has now become routinely available in the packaged goods industries. Data from e-commerce and direct marketing is growing at an exponential rate and...

in this article, we estimate the vertical price transmission through the iranian rice marketing chain by usingmonthly data from march 2000 to february, 2009 and error correction model (ecm).the causality testresults indicate that changes in the producer price clearly led changes in wholesale and retail prices. inproducer-retail and wholesale-retail models, price transmission is asymmetric but i...

Purpose: To conceptualise, discuss and evaluate an emergent marketing philosophy, “transcendental marketing”, and its application in practice. Design/methodology/approach: A conceptual framework is grounded in the literatures of marketing practice and leadership styles, and refined by reference to two case examples. Findings: There is scope, limited at present but promising in the longer term, ...

Theoretical models of marketing ethics propose that people first must perceive the presence of an ethical issue before the process of ethical decision making can begin. Through the concept of ethical sensitivity, the authors explore why some marketing researchers and not others recognize and ascribe importance to the ethical content in their decision situations. The authors examine two rival de...

This paper investigates how the marketing/entrepreneurship interface functions within the cultural sector. Specifically, the paper considers how cultural entrepreneurs in the music industry market not to customers, but to networks that control the resources necessary to support entrepreneurial ventures. Evidence is drawn from the qualitative research of a study on access to finance by owner-man...