In recent years there has been a growing stream of literature in marketing and economics that models consumers as Bayesian learners. Such learning behavior is often embedded within a discrete choice framework which is then calibrated on scanner panel data. At the same time it is now accepted wisdom that disentangling preference heterogeneity and state dependence is critical in any attempt to un...

Stepwise logistic regression was used to explore consumption survey data to identify factors affecting consumer preference for fish in Taiwan. Most of the consumers responding prefer to eat fish, although the per capita consumption of fish was stagnant. Some demographic factors and consumer preference for food attributes were identified to affect preferences for fish. The older, white collar wo...

Companies have recognized the relevance of brand personality in shaping consumer behavior and thus necessarily incorporate it in their brand management strategies. Previous research has suggested that brand personality increases consumer preference and usage. Given the potential utility of brand personality for marketers, this paper reviews and analyses the relevant research and thereby identif...

in this study, soymilk curd (tofu) was produced and evaluated at three stages according to iranian preference. in the first stage, the effect of soybean varieties (williams & habbit), production methods (traditional & recommended), and formulation (0, 10 and 20% cheese whey instead of water used in soymilk production) on the qualitative and quantitative characteristics of tofu were evaluated. i...

Pond aquaculture is the most significant fish production method in central Europe, approximately 70% of the total fish production is originated from traditional fish ponds in this region, which is a resource-saving, ecologically sustainable production method. However, the growth of this sector is not expected because of the low production capacity of valuable fish species and the relatively hig...

In the South Korean cigarette market, consumers have shown dramatic changes in their cigarette preferences. While most consumers smoked high-tar cigarettes ten years ago, now most consumers prefer low-tar cigarettes. Another interesting trend in this market is the growing popularity of super-slim cigarettes. Given the strong dynamics in preferences, I raise two critical questions – 1) what are ...

We examine the impact of multiproduct nonlinear pricing on profit, consumer surplus and welfare in a duopoly. When consumers buy all their products from one firm (the one-stop shopping model), nonlinear pricing leads to higher profit and welfare, but usually lower consumer surplus, than linear pricing. By contrast, in a unit-demand model where consumers may buy one product from one firm and ano...

The integration process between evolutionary approach and conventional economic analysis is very essential for the next development of economic studies, especially in the fundamental concepts of modern economics: supply and demand analysis. In this presentation, we use the concept of meme to explore evolution of demand. This study offers an evolutionary model of demand, which views utility as a...