This article aims to study the impact of the colors of e-commerce websites as an atmospheric variable of the interface, on customer trust. The effect of the colors of e-commerce websites on customer trust has only been indirectly examined in terms of website characteristics, such as web site quality and usability, where color is viewed as a key interface attribute. Thus, the relationship betwee...

Nowadays, the Web has become the main gateway for organisations as well as making information accessible through the World Wide Web. Previous usability studies have focused on the development and user-centered design of websites. The location of objects through the use of a mental model is able to help users to navigate the Web and access information easily. The rationale for developing a menta...

E-Commerce in least developing countries (LDCs) is believed to be non-existent because few businesses, especially Small and Medium Enterprises (SMEs) who are usually the vanguard of the LDCs economy, have adopted E-Commerce and even those that have, none have institutionalized the technology. Using structuration theory as a lens, this study attempts to provide an explanation as to what E-Commer...

Retailers’ websites are an important interface between retailers and their customers. The various features and elements that retailers include on their websites play a critical role in attracting customers and ensuring their satisfaction with the online shopping process. By conducting a three-phased study, we eywords: ustomer satisfaction alient beliefs eb elements tructural equation modeling e...

Reputation systems are a major feature of every modern e-commerce website, helping buyers carefully choose their service providers and products. However, most websites use centralized reputation systems, where the security of the system rests entirely upon a single Trusted Third Party. Moreover, they often disclose the identities of the raters, which may discourage honest users from posting fra...

In this paper we propose a research agenda for studying the impact of query suggestion features on cognitive load and customer satisfaction during online shopping in e-commerce websites. Despite the popular use of query suggestion features in search engines and large e-commerce websites such as Amazon.com and eBay, there is little research in this area. Based on a review on prior literature in ...

The following paper includes research about ergonomics of e-commerce web applications. Main purpose experiment was to compare existing application Morele.net shop and developed prototype using eyetracking examination survey. study carried out on a group 40 students provided heat maps, scan paths, number fixations saccades, times the first fixation in area interest, task completion times, assess...

This research was designed to theoretically address and empirically examine research issues related to customer’s satisfaction with social commerce. To investigate these research issues, data were collected using a written survey as part of a free simulation experiment. In this experiment, 136 participants were asked to evaluate two social commerce websites using an instrument designed to measu...

Reputation systems are a major feature of every modern e-commerce website, helping buyers carefully choose their service providers and products. However, most websites use centralized reputation systems, where the security of the system rests entirely upon a single Trusted Third Party. Moreover, they often disclose the identities of the raters, which may discourage honest users from posting fra...

The social commerce represents a new form of electronic commerce mediated by social networking sites. It provides companies with competitive tools for online promotion, and it also assists consumers to make better-informed purchasing decisions based on the sharing of experiences from other consumers. Trust is important in social commerce environment as it serves as a foundation for consumers to...