a r t i c l e i n f o Keywords: Brand loyalty Individual level collectivist values Perceived value Brand trust Perceived quality China In today's dynamic business environment the success of a firm often depends on its ability to create brand loyalty. While there is a large body of research exploring brand loyalty and its antecedents, little has been done to examine how the relationship between ...

This research examines the interrelationships of trust, brand awareness/associations, perceived quality and brand loyalty in building Internet banking brand equity. The model was based on data from customers using online banking (customers of an international bank) using the PLS technique. The results suggest that perceived quality and brand loyalty are more important to explain the Internet ba...

Studies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce. The present study investigates the destination brand equity of the Lahore Fort by employing the CBBE model in a developing country context of Pakistan. Following the positivist tradition, we adopted a survey-based approach to collect data ...

BACKGROUND Recent studies have suggested that about 1 in 5 smokers report switching brands per year. However, these studies only report switching between brands. The current study estimated the rates of switching both within and between brand families and examining factors associated with brand and brand style switching. METHODS Data for this analysis are from the International Tobacco Contro...

If two hospitals are providing identical services in all respects, except for the brand name, why are customers willing to pay more for one hospital than the other? That is, the brand name is not just a name, but a name that contains value (brand equity). Brand equity is the value that the brand name endows to the product, such that consumers are willing to pay a premium price for products with...

Potato image segmentation is an important part of image-based potato defect detection. This paper presents a robust potato color image segmentation through a combination of a fuzzy rule based system, an image thresholding based on Genetic Algorithm (GA) optimization and morphological operators. The proposed potato color image segmentation is robust against variation of background, distance and ...

Introduction: The present study aimed to suggest an unsupervised method for the segmentation of visceral adipose tissue (VAT) and subcutaneous adipose tissue (SAT) in axial magnetic resonance (MR) images of the abdomen. Materials and Methods: A self-organizing map (SOM) neural network was designed to segment the adipose tissue from other tissues in the MR images. The segmentation of SAT and VA...

This paper presents a novel approach to automatic classifying and identifying of tree leaves using image segmentation fusion. With the development of mobile devices and remote access, automatic plant identification in images taken in natural scenes has received much attention. Image segmentation plays a key role in most plant identification methods, especially in complex background images. Wher...

Purpose – Research has established that trust, satisfaction and the attitude towards the brand contribute to the development of brand loyalty. However, consumers do not see brands only as transaction facilitators, but as relationship partners. The exploration of the role of brands in the development of bonds with consumers is still limited. This paper examines whether the strength of positive b...