the effect of consumers' perception of the country originating a brand is powerful tool used to understand the customer needs, increase the satisfaction and ultimately the profitability of the organization. questionnaire methods designed to gather so many customers, managers and the experts in washing products provide appropriate results by refining and analyzing the data to make decision about...

We show how to use micro-level survey data from a tracking study on brand awareness in conjunction with data on sales and advertising expenditures to improve the specification, estimation, and interpretation of aggregate discrete choice models of demand. In a departure from the commonly made full information assumption, we incorporate limited information in the form of choice sets to reflect th...

We examine the effects of various political campaign activities on voter preferences in the domain of US Presidential elections. We construct a comprehensive data set that covers the three most recent elections, with detailed records of voter preferences at the state-week level over an election period. We include various types of the most frequently utilized marketing instruments: two forms of ...

In many interactive decision making scenarios there is often no solution that satisfies all of the user’s preferences. The decision process can be helped by providing explanations. Relaxations show sets of consistent preferences and, thus, indicate which preferences can be enforced, while exclusion sets show which preferences can be relaxed to obtain a solution. We propose a new approach to exp...

We study a model in which voters choose between two candidates on the basis of both ideology and competence. While the ideology of the candidates is commonly known, voters are imperfectly informed about competence. Voter preferences, however, are such that it is a dominant strategy to vote according to ideology alone. When voting is compulsory, the candidate of the majority ideology prevails an...

We prove that a universal preference type space exists under much more general conditions than those postulated by Epstein and Wang (1996). To wit, it is enough that preferences can be encoded by a countable collection of continuous functionals, while the preferences themselves need not necessarily be continuous or regular, like, e.g., in the case of lexicographic preferences. The proof relies ...

The current youth market is characterized as tech-savvy, variety seekers who has been active in using digital technology in unprecedented ways. The market segment defined here comprises of youth adults between the ages 20 to 30, who are more comfortable with purchasing the smartphones than previous generation. There is fierce competition in smartphone market, due to the large selection of devic...

Brand preferences and marketplace demand are a reflection of the importance of underlying needs of consumers and the efficacy of product attributes for delivering value. Dog owners, for example, may look to dog foods to provide specific benefits for their pets (e.g., shiny coats) that may not be available from current offerings. An analysis of consumer wants for these consumers would reveal wea...

Customers can participate in open innovation communities posting innovation ideas, which in turn can receive comments and votes from the rest of the community, highlighting user preferences. However, the final decision about implementing innovations corresponds to the company. This paper is focused on the customers’ activity in open innovation communities. The aim is to identify the main topics...