1 " The Effect of Brand Acquisition and Disposal on Stock Returns " Abstract Firms operating in consumer markets generally manage portfolios of brands and make corporate-level investment decisions regarding additions to and subtractions from their portfolio through brand acquisition and disposal. While a commonly observed phenomenon, we know little about the performance effects of firm decision...

Background Considering that performance measurement is largely recognised as a key tool for quality improvement, which kind of performance evaluation can be useful for healthcare professional, general managers and regional policy makers to improve the mother and child healthcare services? The presentation of the experience in assessing the maternity pathway (MP), made initially by Tuscany and s...

the purpose of this research is to examine consumers’ brand value and brand loyalty toward luxury brands and current distribution channels for those brands (i.e. free standing, shopping center, specialty store, internet retailing). the population consisted of  the costumers, aged 19-39 years, who use branded apparel that is in kerman. about 200 questionnaires were distributed among the consumer...

Background. The brand equity is raised as one key subject in founding the value creation for the brand. Nowadays, the sports managers are searching for creating a very powerful brand and favorable for their own organizations obtaining one long term and highlighting the consumers’ athletic experiences and the continuous relationship with them. Objectives. The purpose of this study was to focus ...

Caffeine is a well-known stimulant that is added as an ingredient to various carbonated soft drinks. Due to its stimulatory and other physiological effects, individuals desire to know the exact amount of caffeine consumed from these beverages. This study analyzed the caffeine contents of 56 national-brand and 75 private-label store-brand carbonated beverages using high-performance liquid chroma...

In this study, the current issues of athlete brand management are discussed and the construct of athlete brand image is conceptualized. A conceptual model of athlete brand image (MABI) is developed incorporating three key dimensions: athletic performance, attractive appearance, and marketable lifestyle. These dimensions are defined by an athlete’s on-field characteristics, attractive external a...