This study explores the alignment between IT/IS and marketing from a strategic perspective. The heads of IT and marketing of eighteen large New Zealand companies were interviewed, and their assessments of alignment rated according to two constructs: strategic orientation, and market orientation. The strategic orientation dimensions were aggressiveness, analysis, defensiveness, futurity, proacti...

Occupying the center stage of the theory and practice of marketing strategy for the past three decades is the concept of market orientation. The fundamental assumption that firms exhibiting a greater market orientation will show better financial and market performance has received mixed support to date. It overlooks the fact that a market oriented organization may fail to respond to market need...

Recent research on market orientation and close customer relationships addresses how firms create market intelligence and adapt to their environments. However, our understanding of market-oriented firms is incomplete because it does not fully incorporate with cultural linkages and collaboration in buyer-seller relationships. Actually, it has been neither investigated nor understood well the int...

Integrating supply chain processes over the Internet to achieve competitive advantages has generated much attention from practitioners and researchers, especially those in emerging economies. Drawing upon the institutional theory and resource based view, this study investigates how market orientation affects electronic supply chain integration (eSCI), which, in turn, influences firm performance...

The manuscript reports the results of a national survey examining the levels of reported market orientation toward students and its impact on business school performance for private university business schools belonging to AACSB International. The research seeks to determine if private business schools exhibit levels of market orientation similar to for-profit businesses and if levels of report...

A fundamental proposition in marketing strategy is that a market orientation is positively related to firm performance. However, the mechanisms of this relationship have yet to be explored in detail, especially in service industries where intangible assets are relatively more important. This paper addresses this issue by proposing a model that identifies important intermediate variables between...

This paper reports on a qualitative research in which the main themes for understanding and operationalizing behavioural market orientation of technology based ventures in biotechnology have been identified. The research forms a basis for future quantitative research assessing the degree and performance implications of behavioural market orientation of knowledge intensive high technology SMEs. ...

Research emerging from different fields of organizational analysis has linked both market orientation and strategic human resource management (SHRM) to organizational performance. Although both concepts are premised on the management of organizational culture, no study has investigated their interrelationship or the dynamics between the two concepts and organizational performance. The findings ...

The aim of this study is to define and introduce the variable of export entrepreneurship and factors affecting it in a global export-centric model. However, we seek to find the effect of the variables of export entrepreneurship and export market orientation‎ on export performance. To test the research hypotheses, a sample of 296 people employed in food and agricultural products company located ...