Marketing is an effective tool in promoting and enhancing the image of any tourism destination. If properly planned implemented, it will provide very good profit investment. Using descriptive-correlational research, this study explored determining if there a significant relationship between consumers' psychographic intention purchasing behavior, targeted domestic international tourists travelin...

The deployment of self-learning computer algorithms that can automatically enhance their performance via experience is referred to as machine learning in ecommerce and a crucial trend the retail digital transformation. Machine be unambiguously trained by analysing big datasets, identifying repeating patterns, relationships, anomalies among all this data, creating mathematical models resembling ...

Fast moving consumer goods sector is one of the expanding industries that influences on green marketing issues. This study seeks to understand how impact packaging purchasing intention among millennial generation in Gampaha District. The main objective “to identify factors mostly influence consumer’s purchase intention”. According comprehensive literature review, researcher identified 4 variabl...

Health claims on food products are often used as a means to highlight scientifically proven health benefits associated with consuming those foods. But do consumers understand and trust health claims? This paper provides an overview of recent research on consumers and health claims including attitudes, understanding and purchasing behaviour. A majority of studies investigated selective product–c...

In effort to enhance sustainable development, manufacturers and retailers have collaborated to develop a standardized sustainability index based on supply chain life cycle information. However, it is unclear whether this index will help consumers make more sustainable purchases. Research conducted in a retail laboratory addresses consumer attitudes, purchase intentions, and product choices with...

Purpose: As an Internet-based version of word of mouth, electronic word-of-mouth (eWOM), the new information presented from the perspective of consumers who have purchased and used the product, have become a major informational source for consumers. The purpose of this paper aims to investigate the influence of eWOM on purchasing intention. Moreover, this study examines the moderating effect of...

Lack of trust is one of the most frequently cited reasons for consumers not purchasing from Internet vendors. During the last three years a number of empirical studies have investigated the role of trust in the specific context of e-commerce, focusing on different aspects of this multi-dimensional construct. However, empirical research in this area is beset by conflicting conceptualizations of ...

What determines whether one purchases products online or through another channel? Just as retailers seek to develop online retail websites as profitable channels of distribution, researchers have pursued answers to this very question. In pursuing this line of research, several approaches have been utilized including those based upon behavioral economics, lifestyle analysis, and merchandising ef...