As children may still be exposed to brand placement (despite the EU ban concerning children’s programs), it is examined how different types of disclosures may enable them to cope with this advertising format. The first study showed that a visual cue was more effective than an auditory cue in triggering cognitive advertising literacy. However, this cue-activated literacy did not influence brand ...

What has come to be termed the ‘New Literacy Studies’ (NLS) (Gee, 1991; Street, 1996) represents a new tradition in considering the nature of literacy, focussing not so much on literacy as a ‘technology of the mind’ (cf Goody, 1968, 1977) or as a set of skills, but rather on what it means to think of literacy as a social practice (Street, 1984). This entails the recognition of multiple literaci...

Using a multidimensional assessment of health literacy (the Cancer Message Literacy Test-Listening, the Cancer Message Literacy Test-Reading, and the Lipkus Numeracy Scale), the authors assessed a stratified random sample of 1013 insured adults (40-70 years of age). The authors explored whether low health literacy across all 3 domains (n =111) was associated with sets of variables likely to aff...

This paper explores how media education principles can be extended to digital games, and whether the notion of ‘game literacy’ is an appropriate metaphor for thinking about the study of digital games in schools. Rationales for studying the media are presented, focusing on the importance of setting up social situations that encourage more systematic and critical understanding of games. The value...

We investigated Finnish children’s use of print and electronic media in the home and their literacy development. Questionnaire data from 857 parents of preschoolers (collected in 2006 and 2007) and first graders (2008) showed that homes were well equipped with electronic media including Internet access in almost every home, although only a third of the children used the Internet. Television, pr...