Background. The purpose of this study was to investigate the role of media advertising in the development of sports tourism in Guilan province. Methods. The research method is a descriptive-survey based on the structural equation model (Lisrel). The statistical population of the study was included managers of tourism, sport management professors, managers, and experts of tourism agencies that ...

We present findings from a large-scale field experiment that allows us to study whether there is a causal relationship between current advertising and future sales. The experimental design overcomes limitations that have affected previous investigations of this issue. We find that current advertising does affect future sales but the sign of the effect varies depending on the customers targeted....

Disparities in tobacco use and smoking cessation by race/ethnicity, education, income, and mental health status remain despite recent successes in reducing tobacco use. It is unclear to what extent media campaigns promote cessation within these population groups. This study aims to (1) assess whether exposure to antitobacco advertising is associated with making a quit attempt within a number of...

This work deals with subsidy transfer from a manufacturer to a retailer through the distributor in cooperative advertising. While the retailer engages in local advertising, the manufacturer indirectly participates in retail advertising using advertising subsidy which is given to the distributor, who in turn transfers it to the retailer. The manufacturer is the Stackelberg game leader; the distr...

Through the 1960s, many people claimed that drug advertising was educational and physicians often relied on it. Continuing Medical Education (CME) was developed to provide an alternative. However, because CME relied on grants, industry funders chose the subjects offered. Now policymakers worry that drug firms support CME to promote sales and that commercial support biases prescribing and foster...

BACKGROUND Global obesity prevalence is increasing and population health programs are required to support changes to modifiable lifestyle risk factors. Such interventions benefit from mass-communications to promote their use. The Get Healthy Information and Coaching Service ® (GHS) utilised mass-reach media advertising to recruit participants to an Australian state-wide program. METHODS A sta...

abstract every producer or service provider needs advertisement for production introduction and better selling. therefore, attention to manufacturing and development of the brand is of special importance for the financial institutions in the international competitions. the improvement of brand value directly depends on advertising and brand identification. therefore, internet has become an impo...

In Zimbabwe, over 25% of adults are HIV positive [1]. To curtail the epidemic, the government started promoting condom use, especially in non-marital relationships. Since 1996, Population Services International (PSI) has implemented a USAID/British Department for International Development-funded condom social marketing program that distributes subsidized Protector Plus condoms, and promotes the...

Nowadays, coordination between members in a supply chain has become very important and beneficial to channel members. Through cooperative advertising, manufacturers and retailers can jointly participate in promotional programs. This action not only reduces the cost of advertising, but also is important to create a link with local retailers in order to increase immediate sales at the retail leve...