Almost every paper I have ever read on infrastructure finance focuses on the achievement of what market practitioners believe is the Holy Grail of infrastructure finance. As PwC (2013) has stated in a recent publication, ‘[a] logical infrastructure project debt market would use short-term bank debt markets e.g. construction finance, with refinancing into the long-term institutional markets as s...

The authors would like to thank the Marketing Science Institute for their generous assistance in funding this research. We would also like to thank Claritas for providing us with data. We are indebted to Vincent Bastien, former CEO of Louis Vuitton, for the time he has spent with us critiquing our framework.

the marketing services and marketing margin of pistachio is reviewed as an agricultural product for export. about 90 percent of pistachio production is in kerman province, from which 60 percent is in rafsanjan. the results show that the share of the country in the world pistachio market is decreased in the last 10 years. the main problems for marketing are storing, packing and transporting.

Farmers can only be market oriented if his/her production plan follows market signals and produce commodities that is more marketable. In other to achieve this, this study provided empirical evidence on the Gender analyses of market orientation in South Eastern, Nigeria. A stratified sampling design was used to select 360 sample respondents in 2017. Market Orientation Index (MOI) and Heckit sel...

nowadays, with increasing service industries, service marketing and service quality have become an important challenge to organizations. the attempts of organizations in this situation are witnesses to this matter. in the past years, the organizations tried to reach service quality appropriation and satisfaction of self-external customers by concepts and approaches of external marketing. one of...

The purpose of this paper is to critically examine the concept of entrepreneurial marketing. This term is used as an umbrella to capture conceptualizations of marketing as an innovative, risk-taking, proactive area of managerial responsibility. Such conceptualizations include guerrilla marketing, radical marketing, expeditionary marketing, subversive marketing and others. Six core dimensions of...

New developments in marketing management support systems (MMSSs) have provided the marketer with a growing supply of tools that can enrich decision making. In this paper, we describe the concept of marketing engineering — an approach to solving marketing decision problems — popularized by Lilien and Rangaswamy [Lilien GL,Rangaswamy A. Marketing engineering: computer-assisted marketing analysis ...

Studying the effect of marketing tactical capabilities on the financial performance of the firms is now proposed as one of the most important priorities of marketing researches. However, the results of the studies in many academic fields that are conducted about a specific issue are usually contrasting. Meta-analysis is a research approach that helps the researcher to achieve a suitable combina...