BACKGROUND This study assessed the impact of kilojoule (kJ) labelling alone or accompanied by a social marketing campaign on food sales and selection of less energy-dense meals by young adults from a university food outlet. METHODS There were two kJ labelling intervention phases each of five weeks: (1) kJ labelling alone (2) kJ labels with marketing materials ("8700 kJ campaign"). Food sales ...

Marketing managers often use consumer attitude metrics such as awareness, consideration, and preference as performance indicators because they represent their brand’s health and are readily connected to marketing activity. However, this does not mean that financially focused executives know how such metrics translate into sales performance, which would allow them to make beneficial marketing mi...

The marketing of unhealthy commodities through traditional media is known to impact consumers' product attitudes and behaviors. Less is known about the impacts of digital marketing (online promotional activities), especially among young people who have a strong online presence. This review systematically assesses the relationship between digital marketing and young people's attitudes and behavi...

Consumer behaviour is the study of when, why, how and where people do and do not buy products. It attempts to understand the buyer’s decision-making process, both individually and in groups. Relationship marketing is an influential asset for consumer behaviour as it has a keen interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance of the custo...

The development of information and communication technology (ICT), very rapidly. Various application systems created to support and simplify business processes. Many companies provide a lot of fund to invest and adopt ICT. This study aims to investigate the impact of the adoption of ICTs on the customization capabilities and performance of the business, which includes the marketing performance ...

This paper investigates the relationship between the demand and supply chain and the concept of marketing based on a literature review based on twenty-nine papers between 2009-1999. The preliminary literature review indicated that the discussion in the papers outline primarily the differences between the supply/demand chain and the resulting impact on marketing; investigating further into eleme...

This research explores the cause variables, which affect employee involvement via diverse orientations. That is to say, it studies the relationship and effect of individual characteristic of personality traits, organizational climate of perspective of Chinese society relationship orientation, and internal marketing upon employee involvement. The population is based upon five companies from the ...

Jordan Commercial banks" Innovative Marketing, International Research Journal, vol 6, Issue3, 2010 Abstract: Purpose of paper: This study aims to investigate the Impact of Managers Emotional Intelligence on marketing creativity in Jordan Commercial Banks Design/methodology/approach: This study uses the descriptive analytical approach since such approach is suitable for studying the relationshi...

When technological advances emerge in electronic commerce, travel agencies rapidly take account of their application in Internet marketing. Internet marketing presents many advantages to its users, such as the ability to break the barriers of time and space, convenience and speed of trade between travel agencies and consumers, ability to provide customers with sufficient information of travel s...