W researchers from different fields with different norms collaborate, the question arises of how nameordering conventions are chosen and how they affect contribution credits. In this paper, we answer these questions by studying two disciplines that exemplify the two cornerstones of name-ordering conventions: lexicographical ordering (i.e., alphabetical ordering, endorsed in economics) and nonle...

The concept of consideration sets makes brand choice a two-step process. House-holds first construct a consideration set which not necessarily includes all available brands and conditional on this set they make a final choice. In this paper we put forward a parametric econometric model for this two-step process, where we take into account that consideration sets usually are not observed. It tur...

Efforts to develop a managerially meaningful alternative to the neoclassical theory of the firm have always been an important part of theory development in marketing. This paper argues that the main explanandum of a managerial theory of the firm is performance differentials between firms. Marketing shares an interest in explaining performance differentials with strategic management and organiza...

David Crockett, Ph.D. is an Assistant Professor of Marketing at the University of South Carolina. He can be reached at the Moore School of Business, 1705 College Street, Columbia, SC 29208. His email address is [email protected]. Jacqueline Williams, Ph.D. is an Assistant Professor of Marketing at North Carolina A&T State University. She can be reached at North Carolina A&T State Universit...

This thesis studies social influence from the perspective of users’ characteristics. The importance of users’ characteristics in word-of-mouth applications has been emphasized in economics and marketing fields. We model a category of users called mavens where their unique characteristics nominate them to be the preferable seeds in viral marketing applications. In addition, we develop some metho...

The development of research explaining the structure and operations of interfirm relations and networks in marketing channels and business markets is described. The focus is on the main contributors and research themes that have underpinned the development of marketing thought in this area since the beginning of the 20th century. I show how ideas have been borrowed from other disciplines such a...

Vol. XLIV (February 2007), 84–99 84 © 2007, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Pierre Chandon is Assistant Professor of Marketing, INSEAD (e-mail: [email protected]). Brian Wansink is John S. Dyson Chair of Marketing and of Nutritional Science, Applied Economics and Management Department, Cornell University (e-mail: [email protected]). The ...

The Internet provides unprecedented ability for marketers to learn about their customers and offer custom products at special prices. The technology, marketing and economics of using the Internet for one-to-one marketing is examined. We find that, under very genera l conditions, a seller can make higher profits by adopting a "mixed" strategy of serving conventional segments with standardized pr...

Sri Lanka Journal of Management is published by the Department Marketing at University Kelaniya. It publishes research articles, case studies and concept papers related to main domain marketing management. In addition, authors are invited submit works business strategy, entrepreneurship, Economics & Sustainability, international business, Service Logistic as extra scopes SLJM.

Information asymmetry in e-commerce market causes adverse selection phenomenon that hinders the healthy development of e-marketing. Based on the adverse selection model put forward by American economist George Akerlof , who is one of Nobel Economics Prize laureates in 2001, this paper set up an e-marketing model under the adverse selection environment in e-ecommerce market. This paper takes act...