You mentioned liking only tall girls and not having the same feelings toward shorter girls. Why do you think this might be? Are you concerned because you feel you should be attracted to shorter women? What about liking tall women is troubling to you? By answering these questions, perhaps you will feel less troubled about your attraction to taller women. After all, there is nothing shameful or w...

Reis, Maniaci, Caprariello, Eastwick, and Finkel (2011) conducted 2 studies that demonstrate that in certain cases, familiarity can lead to liking—in seeming contrast to the results of our earlier article (Norton, Frost, & Ariely, 2007). We believe that Reis et al. (a) utilized paradigms far removed from spontaneous, everyday social interactions that were particularly likely to demonstrate a po...

The palatability of tender [Warner-Bratzler shear force values <33.34N (3.4kg)] beef strip loins of 10 different treatments [USDA Prime, High Choice (upper 1/3 Choice), Low Choice (lower 1/3 Choice), Select, Standard, Australian Wagyu, American Wagyu, Holstein Select, Holstein Top Choice (upper 2/3 Choice) and Grass-finished] was evaluated by consumers and a trained flavor panel. In general, te...

What we eat, when and how much, all are influenced by brain reward mechanisms that generate "liking" and "wanting" for foods. As a corollary, dysfunction in reward circuits might contribute to the recent rise of obesity and eating disorders. Here we assess brain mechanisms known to generate "liking" and "wanting" for foods and evaluate their interaction with regulatory mechanisms of hunger and ...

White participants were exposed to other-race or own-race faces to test the generalized mere exposure hypothesis in the domain of face perception, namely that exposure to a set of faces yields increased liking for similar faces that have never been seen. In Experiment 1, rapid supraliminal exposures to Asian faces increased White participants' subsequent liking for a different set of Asian face...

We had shown that striatal DA D2 receptors levels predicted the reinforcing responses to the psychostimulant drug methylphenidate in nondrug-abusing subjects. Here, we assessed the replicability of this finding. We measured D2 receptors with PET and [(11)C]raclopride (twice to determine stability) in seven nondrug-abusing subjects to assess if they predicted the self-reports of "drug-liking" to...

In 2 studies, the authors used dyadic interactions to assess the influence of ego threat on likability as a function of self-esteem. In both studies, 2 naive participants engaged in a structured conversation; in half of the dyads, 1 participant received an ego threat prior to the interaction. In the 1st study, threatened high self-esteem participants were rated as less likable than were threate...

Three experiments examined changes in liking and memory for music as a function of number of previous exposures, the ecological validity of the music, and whether the exposure phase required focused or incidental listening. After incidental listening, liking ratings were higher for music heard more often in the exposure phase and this association was stronger as ecological validity increased. A...

Three experiments show that semantic primes can enhance perceptual fluency, resulting in higher liking of the perceived product. Specifically, semantic primes that cue the visual identifier of one of two products (e.g., a bottle of wine with a frog shown on the label) increase preference of the prime-compatible target over another target (e.g., a wine without a frog on the label). This is obser...